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Profil Pasaran

Kenapa Filipina?

  • Strong Export Growth: 2025 exports hit USD 84.4 billion, up 15% from 2024. This strong growth reflects the Philippines’ improving export performance and increasing demand for its products in global markets.
  • Electronic Dominance: The electronic sector continues to drive growth of the Philippines’ export, which posted an annual growth of 17.3 percent to USD7.34 billion in July 2025. Exports growth sustained its rise for the seventh consecutive month, while total exports for the seven months amounted to USD48.62 billion, up by 13.9 percent.
  • Ecozone Advantage: PEZA-registered ecozones have accounted for about 50 to 60 percent of the country’s annual merchandise exports, highlighting their critical role in sustaining trade performance. In 2025, exports from economic zones rose by 10 percent.
  • New FTA: Trade growth is further supported by government initiatives to expand market access, including newly signed free trade agreements with South Korea and the United Arab Emirates, which are expected to boost both technology-driven and agricultural exports.

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Menjalankan Perniagaan di Filipina

1. Pertumbuhan dan Pemulihan Ekonomi 

Ekonomi Filipina berkembang sebanyak 7.6 peratus pada tahun 2022, melebihi julat sasaran kerajaan iaitu 6.5-7.5 peratus dan berjaya pulih daripada kemelesetan yang disebabkan oleh pandemik pada tahun 2020. Prestasi ekonomi yang kukuh ini didorong oleh peningkatan penggunaan swasta, pembukaan semula perniagaan dan keadaan pasaran buruh yang lebih baik apabila sekatan mobiliti dilonggarkan.

2. Inflasi dan Dasar Monetari 

Inflasi harga pengguna mencatatkan purata paras tertinggi dalam tempoh tiga tahun iaitu 5.8 peratus pada tahun 2022 dan terus meningkat, dengan purata 6.8 peratus dari Januari hingga Julai 2023. Penyumbang utama kepada inflasi adalah harga bahan api, pengangkutan, makanan dan utiliti yang lebih tinggi, yang selanjutnya dipengaruhi oleh kenaikan harga komoditi global dan gangguan cuaca tempatan.

3. Pelaburan Asing dan Persekitaran Perniagaan 

Aliran masuk pelaburan langsung asing (FDI) bersih menurun sebanyak 23.3 peratus kepada $9.20 bilion pada tahun 2022, menonjolkan cabaran berterusan Filipina dalam menarik pelaburan asing berbanding ekonomi ASEAN yang lain. Pelabur sering memetik kerenah birokrasi kerajaan, ketidakpastian peraturan, rasuah, pelaksanaan undang-undang yang tidak konsisten oleh Unit Kerajaan Tempatan (LGU), dan sistem kehakiman yang perlahan sebagai halangan untuk menjalankan perniagaan.

4. Pasaran Buruh dan Keadaan Sosial 

Pasaran buruh Filipina menunjukkan peningkatan yang stabil apabila kadar pengangguran purata menurun daripada 7.8 peratus pada tahun 2021 kepada 5.4 peratus pada tahun 2022. Menjelang Jun 2023, pengangguran terus menurun kepada 4.5 peratus, mencerminkan aktiviti ekonomi yang lebih kukuh dan pewujudan pekerjaan. Walau bagaimanapun, pengangguran yang kurang mencukupi kekal tinggi pada 14.2 peratus, menunjukkan bahawa ramai pekerja masih mencari pekerjaan tambahan atau waktu kerja yang lebih lama.

5. Infrastruktur: Perbelanjaan Dikekalkan pada 5–6% daripada KDNK di bawah “Bina Lebih Baik” 

The Philippine government continues to prioritize infrastructure development under its “Build Better More” program by maintaining infrastructure spending at 5–6% of GDP over the medium term. These investments focus on major road, bridge, port, and railway projects aimed at improving connectivity, supporting economic growth, and strengthening domestic demand.

Industri Utama di Filipina

5 Rakan Kongsi Eksport Utama Teratas

5 Produk Import Utama Terbaik di Filipina

1.Policy & Infrastructure Gaps

Despite strong service-sector growth, the Philippines continues to face structural bottlenecks in infrastructure and governance. Transport systems are congested, logistics costs are high, and energy supply remains unstable. These weaknesses raise the cost of doing business and limit competitiveness compared to regional peers. Policy execution also lags, with reforms often delayed or inconsistently applied. 

2.Structural Weaknesses

Although the Philippines has achieved strong economic growth, productivity improvements remain weak. Over 90% of growth since 2010 has been driven by capital investment rather than productivity gains, with total factor productivity contributing less than 10%. Growth has largely occurred in non-tradable sectors with lower productivity potential, while declining export competitiveness, regulatory barriers, skills shortages, slow technology adoption, and climate-related disruptions continue to constrain productivity growth.

3.Weak Manufacturing Base

The Philippines has not developed a strong manufacturing sector compared to its ASEAN peers like Vietnam or Thailand. Much of its industrial activity is limited to low-value assembly, with heavy reliance on imported raw materials and components. This weak base prevents the country from fully integrating into global supply chains, reducing its ability to attract large-scale foreign investment in advanced industries. 

4.High Import Dependence

Across multiple industries food, energy, electronics, the Philippines depends heavily on imports for essential inputs. This reliance exposes the economy to global price volatility, supply chain disruptions, and currency risks. For example, energy imports make the country vulnerable to oil price shocks, while food imports raise inflation risks when global commodity prices rise. High import dependence also limits domestic value creation, as industries often stop at basic processing rather than full-scale production.

5.AI Disruption in Services

The Philippines is a global leader in business process outsourcing (BPO), employing millions in call centers and back-office services. However, rapid advances in artificial intelligence and automation are reshaping the industry. Routine customer service and data processing tasks are increasingly handled by AI, threatening low-value segments of the BPO sector. 

1.Renewable Energy Opportunities

The easing of foreign ownership restrictions in the Philippines’ renewable energy sector opens strong opportunities for international investors to tap into a market transitioning toward cleaner power sources. With abundant natural resources and a government commitment to raise renewables’ share in the national energy mix to 50% by 2040, investment prospects span solar, wind, hydro, and geothermal projects, as well as green construction materials, sustainable architecture, and electric mobility infrastructure. 

2.Large and Expanding Consumer Market

With a population of more than 115 million, the Philippines is one of Southeast Asia’s largest consumer markets, and its expanding middle class already nearly half the population is fueling demand for retail, food, healthcare, education, and digital products. By 2030, over 60% of Filipinos are expected to join the middle-income bracket, leading to greater purchasing power, stronger appetite for international brands and lifestyle products, and a significant shift toward online shopping and e-commerce. 

3.English Proficiency and Cultural Compatibility

One of the Philippines’ most distinctive advantages is its English-speaking population. Ranked among the top countries globally for English proficiency, the Philippines provides a seamless environment for communication, marketing, and collaboration with international companies. In addition, Filipinos share cultural are tech-savvy, brand-conscious, and open to global trends. This makes it easier for foreign companies to localize products and services without facing major cultural or language barriers.

4.Young and Educated Workforce

With a median age of just 26, the Philippines boasts one of Asia’s youngest and most dynamic workforces, with over 750,000 graduates entering the labor market each year in fields such as IT, finance, engineering, and communications. This youth advantage translates into high adaptability to new technologies and business processes, competitive labor costs compared to other regional markets, and a strong foundation for service-oriented and digital industries.

5.Resilient Remittance-Driven Economy

Over 10 million Filipinos work abroad, sending home nearly USD 40 billion in remittances in 2024, which plays a vital role in supporting domestic consumption and economic stability. This steady inflow of funds strengthens purchasing power and fuels demand for real estate, retail goods, and financial services, providing businesses with a reliable source of spending activity even during global downturns. As a result, remittances make the Philippine economy particularly resilient and attractive for both local and international enterprises.

1.Leverage Liberalized Foreign Ownership Rules

Recent amendments to the Public Service Act have fundamentally changed the investment landscape by allowing 100% foreign ownership in previously restricted sectors. Foreign enterprises can now fully own operations in telecommunications, domestic shipping, railways, and renewable energy (solar and wind). 

2.Capitalize on Tax Reforms and Incentive Programs

The implementation of the Corporate Recovery and Tax Incentives for Enterprises to Maximize Opportunities for Reinvigorating the Economy (CREATE MORE) Act has significantly enhanced the country’s fiscal competitiveness. The corporate income tax rate for strategic investments has been lowered, complemented by structured tax holidays and duty-free importations of capital equipment.

3.Align with National Investment Priorities

To maximize the government incentives managed by the Board of Investments (BOI) and the Philippine Economic Zone Authority (PEZA), enterprises should map their business activities against the newly updated national roadmap. 

4.Optimize Logistics via Digital and E-Commerce Ecosystems

The Philippine consumer base is highly digitized, driving rapid expansion in e-commerce, digital fintech solutions, and localized fulfillment networks. Entering the market requires a robust omni-channel approach that addresses the unique logistical challenges of an archipelago.

5.Establish Strategic Distribution Networks

While foreign ownership laws have eased, partnering with established local agents remains essential for navigating retail distribution networks and domestic supply chains. Local representation is also legally mandated for foreign entities bidding on government procurement contracts.

  • Filipina mempunyai rizab minyak dan gas paling sedikit di kalangan Asia Tenggara lain dengan hanya 0.66% dan berada di kedudukan ke-53 oleh rizab gas asli dan ke-82 oleh rizab minyak mentah di dunia pada 2020
  • Rizab gas asli Filipina berada pada paras 3.48 trilion kaki padu pada 2020, tidak berubah daripada tahun sebelumnya manakala rizab minyak mentahnya turun secara beransur-ansur daripada 1.91 ribu tong sehari pada 2020 kepada 1.86 ribu tong sehari pada April 2021
  • Hampir 90% daripada jumlah sumber boleh pulih Filipina belum ditemui, yang mana 35% telah dipetakan dan 65% masih belum dipetakan.
  • Import minyak mentah Filipina dilaporkan pada 134.33 tong sehari pada 2019 dan ia telah menurun daripada tahun sebelumnya, iaitu 229.83 tong sehari pada 2018

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PIHAK BERKEPENTINGAN DI FILIPINA

Kerajaan

Jabatan Tenaga

Provides national leadership in formulating and implementing energy policies, regulating the upstream oil and gas industry, awarding petroleum service contracts, and ensuring the country’s energy security and sustainable energy development

Energy Regulatory Commission

Provides independent regulation of the Philippine electricity industry by approving electricity rates, promoting fair competition, protecting consumer interests, and ensuring reliable and efficient energy services.

Lembaga Pelaburan Filipina

Provides investment promotion and fiscal incentives to domestic and foreign investors, including those in the oil, gas, and energy sectors, to encourage business expansion and economic growth

Operator

Perbadanan Eksplorasi Syarikat Minyak Nasional Filipina (PNOC-EC)

Menyediakan penerokaan minyak dan gas, pembangunan lapangan, pengeluaran dan pengurusan projek tenaga huluan di Filipina

Malampaya Energy XP Pte Ltd

Provides upstream oil and natural gas exploration, development, and production services in the Philippines and operates the Malampaya Deep Water Gas-to-Power Project, producing and supplying indigenous natural gas to power plants in Luzon 

Perbadanan Philodrill

Menyediakan penerokaan, pembangunan, pengeluaran dan pelaburan minyak dan gas dalam projek petroleum huluan

ARCO Filipina Inc.

Menyediakan perkhidmatan penerokaan, penggerudian dan pembangunan petroleum minyak dan gas di Filipina

Syarikat OGSE

Kumpulan PHI Inc.

Menyediakan perkhidmatan kejuruteraan, pembinaan, pengurusan projek dan pelaburan untuk projek tenaga, minyak dan gas serta infrastruktur di Filipina

Blue Sky International Holdings Inc.

Menyediakan perkhidmatan kejuruteraan, perolehan, pembekalan peralatan dan sokongan teknikal untuk sektor tenaga dan minyak dan gas

Forum Pacific Inc

Menyediakan perkhidmatan pelaburan, penerokaan dan pembangunan untuk projek minyak dan gas, petroleum, gas asli, geoterma dan sumber tenaga lain

Perbadanan Tenaga PXP

Provides oil and natural gas exploration, development, and production services in the Philippines as well as conducts geological and seismic surveys, manages petroleum service contracts, and develops offshore oil and gas resources

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SENARAI OGSE MALAYSIA

SBN Industries Sdn Bhd

Menyediakan perkhidmatan kejuruteraan, fabrikasi, penyelenggaraan, perolehan dan sokongan teknikal untuk sektor minyak dan gas, petrokimia dan perindustrian.

UMW Standard Drilling Sdn Bhd

Menyediakan peralatan penggerudian, bendalir penggerudian, perkhidmatan operasi tiub, intervensi telaga dan penyelesaian penggerudian bersepadu untuk industri minyak dan gas huluan

PEJABAT KERAJAAN MALAYSIA DI FILIPINA

Kedutaan Besar Malaysia, Manila

Konsulat Jeneral Malaysia, Bandar Davao

Aras 4, Suit 043 & 044, 

Bangunan Perbadanan Menara Pryce,
Taman Perniagaan Pryce,
JP Laurel Avenue, Poblacion
Bandar Davao 8000

Telefon :  +63 82 221 4050 / +63 82 222 1368

No. Talian Penting : +639518166125

E-mel : mwdavao@kln.gov.my / dav.admin@kln.gov.my / dav.consular@kln.gov.my 

laman web:  https://www.kln.gov.my/web/phl_davao-city/home

nama:

  • Deddy Faisal Bin Ahmad Salleh – Konsul Jeneral
  • Muhammad Ikhwan Ariff – Konsul 1
  • Nuraisyahida Mohd Shabudin – Naib Konsul
  • Shaifuddin Daud – Pa Kepada Konsul Jeneral
  • Cik, Ku Sharul Zeti Norjaliza Ku Abd Jalil – Pa Kepada Konsul 1
PERSATUAN/ INSTITUT PERDAGANGAN BERDASARKAN DI FILIPINA

MATRADE, Manila
Pejabat Perdagangan (MATRADE)
Tingkat 4
Kedutaan Malaysia
107, Jalan Tordesillas,
1227 Kampung Salcedo, Bandar Makati
Filipina

Telefon : 00 632-886628270 / 8325 / 8326 
Faks : 00 632-86628271
E-melmanila@matrade.gov.my
laman web www.matrade.gov.my
nama:

  • Azlina Che Dir – Atase Perdagangan
  • Mohd Amsyari Yahya – Penolong Atase Perdagangan